Lucas Mack

Lucas Mack is an Author, Speaker, and Healing Catalyst for people, especially men who carry concealed trauma. Through his transformative process—the 5 Vulnerable Truths of Healing—he creates a safe, sacred, and deeply healing container for his clients to liberate themselves from the shackles of shame, trauma, and abuse. His mission is to give permission for people to put down their armor and experience the power of vulnerability and unconditional love—initiating their healing and empowering them to live with authenticity and purpose. He is the founder and CEO of 4th Avenue Media, executive director of Vulnerable Heroes, a nonprofit focused on helping men and their families heal from trauma, host of The Golden Rule Revolution and The Vulnerable Hero podcasts, the author of Everyone Has a Plan Until They Get Punched in the Face, and has spoken globally at events including TEDx, Microsoft, Society of Human Resources, and more. After healing from his own childhood abuse, he’s been devoted to freeing other high-achieving men from the trauma of the past.


Working for clients like Microsoft, T-Mobile, MOD Pizza, Napoleon Foods and more, Lucas dedicated more than 15 years providing companies with ideas, products and services that improved clarity, employee engagement, and sales. His passion for inspiring people to build deeper relationships with those around them is reflected in his writing, speaking, and coaching.

Named as ‘Member’s Choice Speaker’ by the University of Washington’s American Marketing Association, Lucas and his work have been featured in CBS News, ACE Awards for Best National B2B Agency, Letterhead and Logo Design 12 Book, 425 Business Magazine, the Puget Sound American Marketing Association, and more. Prior to founding his agency, he was recognized for his storytelling as a TV news reporter, producer, and host for ABC, NBC, and Fox affiliates. Lucas lives in the Pacific Northwest with his family.